Why do you need an SEO on your Local Website

In this article you will know how important an SEO expert on your local Website

Why do you need an  SEO on your Local Website

Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online....More at Do You Really Need an SEO Expert for your Local Business Website?



The importance of Natural Links in our Local Business Sites


Cyrus Shepard recently discussed the growing importance of natural links, stressing that the less control you have over the anchor text, the more useful a link is. In the video, he recommended using press releases and guest posts to draw exposure to “linkable assets,” rather than using them to build links directly. This is an incredibly effective strategy, but it begs the question: “Just what is a linkable asset, and how can I get my hands on one?”

Tools

Software tools and services naturally attract links simply because the links are incredibly useful for the end user. The SEOmoz top 500 list states that the third most linked to page on the entire internet is the Adobe Flash install page. It’s simple to understand why. The tool is so important that many websites don’t even work properly without it.
In fact, a simple browse through the top 500 list makes it very clear that tools make up a huge percentage of the links on the web. The W3 markup validation service, WordPress, GoDaddy, Google itself, and other utilities that power the web completely dominate the list of most linked content on the web.
Do not underestimate the power of tools. It is absolutely worth your time to hire a developer and get a working piece of software on your site. In particular, your tool should solve a need that hasn’t already been met by somebody else on the web.
Think about your target keywords, and the associated problems that those searchers are trying to solve. Brainstorm software ideas that will help your users solve the problem. Very few things on the web attract more links than software tools....More at What Are Linkable Assets Anyway, and How Do You Build Them?


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Miami Heat 27th Winning Streak Has Been Ended

Miami Heat historic winning streak has been ended by Chicago Bulls


Miami Heat historic winning streak has been ended by Chicago Bulls

What were the biggest statistical keys to the Chicago Bulls' snapping the Miami Heat's winning streak at 27 games?

Here's a quick look:

1. The Bulls allowed the Heat to get inside the paint but didn’t allow the Heat’s shooters to make easy baskets. The Heat went 10-of-39 outside the paint (25.6 percent), their second-worst such shooting rate of the season (they were 6-for-35, 17 percent against the Lakers on January 17).

2. The Heat dominated the fourth quarter during their 27-game win streak, outscoring opponents by a combined 152 points and shooting 44 percent o...More at Heat's 27-game winning streak comes to an end in Chicago - ESPN


 Heat Streaks Snapped on Wednesday

The Bulls had similar success against the Heat earlier in the season. On Jan. 4, the Heat converted on 77.3 percent of field goals inside the paint but struggled on shots outside, hitting only 30 percent.

In the Heat’s victory over the Bulls, the Heat had a more balanced scoring attack, shooting 59 percent inside the paint and 44 percent outside it.



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    Research: Earthquakes Make Gold Out Of Water


    Research: Earthquakes Make Gold Out Of Water
    LAS VEGAS - Based on the results of the new research, earthquakes might have the ability to show drinking water into gold.

    Scientists primarily based in the College of Queensland in Australia found that drinking water discovered on fault traces vaporizes throughout an earthquake and subsequently leaves gold deposits within the aftermath, Live Science is reporting.

    Gold can frequently be discovered currently in elements of the southwestern United states of america, based on Geology.com.


    “[P]lacer gold happens alongside a lot of the intermittent and ephemeral streams of arid areas in Nevada, Arizona, New Mexico, and southern California,” the web site notes.

    Although a lot from the gold mined in these elements of the nation reportedly arrives from drier elements of the realm, the region’s fault traces might offer extra sources of gold if scientists within the new research are right.

    Geophysicist Dion Weatherley, the direct writer from the research alongside with Richard Henley from the Australian Nationwide College in Canberra, asserted that earthquakes situation drinking water within fault traces to vaporize immediately, beginning a domino impact that prospects towards the forming of mineral quartz and gold.

    “This new understanding on gold-deposit development mechanisms might help long term gold exploration attempts,” Weatherley was quoted as stating from the science web site.

    The research was printed within the March seventeen problem from the journal Character Geoscience, LiveScience discovered.



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    Zuckerberg Tops Highest Rated CEOs List

    Mark Zuckerberg is doing something right. The Facebook chief earned a 99 percent approval rating from his social network employees, topping Glassdoor's annual list of the 50 highest rated CEOs.
    Glassdoor surveyed hundreds of thousands of employees across various industries, and based on their feedback over the past 12 months, ranked the most impressive bosses, one of which happens to be hoodie-wearing billionaire Zuck.
    Despite a class-action lawsuit, privacy settings confusion, and concerns over the new Graph Search option, Facebook workers have apparently been pleased with their fearless leader, boosting him 14 points from last year's list.
    Facebook is "an open community from Zuck on down," one anonymous Menlo Park employee said in a statement on Glassdoor. "Mututal trust companywide and sense of community and drive, instilled by our CEO, who we truly respect."
    Facebook said in a statement that it recognizes the importance of employee endorsements, stressing that "support from the people closest to you is usually the most gratifying, so high employee sentiment is a particularly meaningful compliment."
    Zuckerberg isn't the only tech company head adored by his employees; 18 of the top 50 listed CEOs are at the helm of technology-based organizations, including SAP's Bill McDermott and Jim Hagemann Snabe, who rose seven points from 2012 to tie with Zuck for first place.
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    Dennis Rodman: Kim Jong Un Wants President Obama to 'Call Him' (ABC News)


    In his first interview since returning to the U.S. from an unprecedented visit to North Korea last week, former NBA star Dennis Rodman said he bears a message for President Obama from the country's oppressive leader, Kim Jong Un.
    "He wants Obama to do one thing: Call him," Rodman told ABC's George Stephanopoulos on "This Week." "He said, 'If you can, Dennis - I don't want [to] do war. I don't want to do war.' He said that to me."
    The athlete even offered Kim some diplomatic advice for potential future talks with President Obama.
    "[Kim] loves basketball. And I said the same thing, I said, 'Obama loves basketball.' Let's start there," Rodman said.

    Rodman's comments come just days after the basketball star shocked the world with an unexpected trip to Pyongyang, North Korea, becoming the first known American to publicly meet with the mysterious Kim since he assumed command of the totalitarian nation after the death of his father, Kim Jong-Il in 2011.
    The young leader has defied U.N. sanctions by continuing to develop North Korea's nuclear arms and missile program, which he says is aimed at the U.S.
    Kim is often regarded as one of the world's most oppressive leaders, presiding over prison camps and allowing millions of his own people to starve.
    PHOTOS: Kim Jong Un Through the Years
    In a bizarre display of basketball diplomacy, Rodman went on the record to offer highest praise for Kim Thursday, telling reporters, "I love him. He's awesome." Today on "This Week," Rodman didn't apologize for those comments.
    "No, I'm not apologiz[ing] for him," Rodman said. "You know, he's a good guy to me. Guess what? He's my friend. I don't condone what he does … [but] as a person to person - he's my friend."

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    The Science of Sinkholes: What You Should Know


    A Tampa man died Thursday when a sinkhole suddenly swallowed his entire bedroom and pulled it deep into the earth. But what exactly is a sinkhole and how do they happen?



    Sinkhole Images
    Around 11 on Thursday night, Jeffrey Bush, 37, was tucked in his suburban Tampa bed when, without warning, his entire bedroom collapsed, swallowed up by a 30-foot-wide, 20-foot-deep sinkhole. His brother, Jeremy, rushed in and tried to help, but ended up being pulled out by police as the hole collapsed.
    “All I could see was the top of his bed,” said Bush. “So I jumped in the hole and tried digging him out. I thought I could hear him screaming for me and hollering for me, but they couldn’t do nothing.”
    Rescue teams lowered a microphone and video equipment into the hole but found no signs of life. As of Friday afternoon, Jeffrey is presumed dead.
    Subsidances aren’t rare in central Florida or around the world, but a sinkhole causing a human death definitely is. Read on for The Daily Beast’s guide to spotting potential sinkholes and understanding them.

    What causes sinkholes?
    Naturally occurring sinkholes, like the one that killed Jeremy Bush, are depressions in the earth caused by water erosion of the bedrock below a land surface. Acidic rainwater seeps through the ground, reaches soluble bedrock (usually salt, sandstone, or a carbonate rock such as limestone), dissolves small amounts, and carries the particles away. Over time (even thousands of years), this process can enlarge natural pores and cracks in the bedrock, to the point where large cavities or caves are formed. And with a gaping hole underground, there’s nothing to support the weight of layers of sediment above—that's when the ground collapses.

    As The Atlantic points out, long periods of drought followed by rain can also set off collapses. Droughts cause groundwater tables to drop, and caves that were once filled with water and were therefore supported by it become weaker. Once rain finally comes, the extra weight of the soaked-through top layer of earth can cause the cave to collapse. And beware of tapping into groundwater for agriculture too, as that can have the same effect as a drought.
    Non-naturally occurring sinkholes can form because of water main breaks, sewer collapses, or even abandoned mines. If there’s a substantial change in the weight of a land surface, such as when industrial or runoff-storage ponds are created, underground collapses may also be triggered.

    Where are they most likely to occur?
    Sinkholes are a worldwide phenomenon—geologists estimate that 10 percent of Earth’s surface (including the entirety of Florida) is shaped by dissolving bedrock prone to sinkholes, a type of landscape called karst topography. Nearly every U.S. state is covered at least in part by karst topography and sinkholes are considered most common in Florida, Texas, Alabama, Missouri, Kentucky, Tennessee, and Pennsylvania. Check out the U.S. Geological Survey’s map of the U.S.’s karst areas here.

    Sinkhole Images
    How big do these things get?
    Pretty massive, as it turns out. The Qattara Depression in Egypt extends to 440 feet below sea level, and a length of 186 miles (with a width of 95 miles). The 2007 and 2010 sinkholes in Guatemala City were 330 feet and 30 stories deep, respectively. And in Sarisarinama, Venezuela, multiple sinkholes have reached about 1,000 feet wide and 1,150 feet deep. Of course, sinkholes aren’t always gargantuan; they can also be quite small, no more than 2 or 3 feet in diameter and depth.

    Are sinkhole fatalities common?
    No, which is what makes the Florida case so bizarre. USA Today talked to Anthony Randazzo, a former University of Florida professor and contractor who has spent his career studying sinkholes. Randazzo recalled only two other people in 40 years who have died because of them—and even then, it was because both people had been drilling water wells. (Remember what we said above about tapping into groundwater?!) It’s worth noting that both these deaths also occurred in Florida.
    How can I tell if I’m living on a sinkhole and how can I fix it?
    Consider sagging trees or fence posts, doors or windows that won’t close properly, and rainwater collecting in unusual spots as warning signs. Get the hell outta there and, if it’s on public property, report it to local law enforcement. If it’s on your own property, a small hole can be filled with natural materials like rock and clayey sand. Larger sinkholes will require the help of experts. Professional geologists or a geotechnical engineering firm can help by injecting grout into the area to fill up cracks and strengthen the foundation.


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    Real Madrid Wins Vs Barcelona 2-1



    Real Madrid Wins Vs Barcelona
    The Whites are hoping for a repeat in front of their home fans, who will fill the Bernabeu, of their great performance on Tuesday at the Camp Nou which earned them a spot in the Copa del Rey final.

    This afternoon Real Madrid and Barcelona will play the second Clasico in just four days. After sealing their place in the Copa del Rey final at Camp Nou, Real Madrid once again pit themselves against Barcelona, this time at the Santiago Bernabeu, at an unusual time (16:00, Canal+ 1) and in what will be the sixth clash of the season between the teams. Two styles of play that will do battle in the league in a match in which the Whites will be hoping to extend their run of good performances on home turf and where they have not lost to Barcelona in their two previous visits this season. Cristiano Ronaldo, who is the team’s top scorer, will be looking to play a decisive role once again against a team that has scored 12 goals against.

    "We go into the match against Barcelona with extra motivation after winning at the Camp Nou and knowing that the stadium will be full and our fans that will be there to help us. We can beat anyone anywhere and that gives us confidence", said Kaka in the press room in the pre-match build-up. The Whites want to maintain the good feeling from the away match on Tuesday, when they sealed their place in the Copa del Rey final. Today they will be facing the same opponents but on a different stage and in a different competition.


    Real Madrid Wins Vs Barcelona
    Mourinho’s team will once again delight their home fans in the Bernabeu. Real Madrid’s stadium hosts the longest undefeated run of matches in Europe in official competition. In the last 35 matches played there, Real Madrid have won 28 and drawn seven. The two teams have met in Madrid on 82 occasions in the history of La Liga, with a record of 50 wins, 15 draws and 17 losses for the home side. Cristiano Ronaldo, who has 16 goals so far this year, he has scored 12 against Barcelona and will be hoping to be one of the match’s deciding factors.

    Good record against Barcelona this season
    Real Madrid and Barcelona will play for the sixth time this season, with the balance tipping in favour of Jose Mourinho’s side. Of the five matches that have been played, the Whites have won two (3-2 and 1-3), drawn two (2-2 and 1-1) and lost one (3-2). In the two two-legged ties that they have played in this campaign the Whites won the Super Cup at the start of the season and, on Tuesday, secured their place in the Copa del Rey final. Also, as the home team they have not lost to Barcelona having got a win and a draw.

    Barcelona arrive as championship leaders
    Barcelona arrive at Santiago Bernabeu as La Liga leaders with 68 points and a record of 22 wins, two draws and one defeat in the 25 league matches that they have played. Away from home they have got 11wins, one draw (Valencia) and one defeat (Real Sociedad), scoring 40 goals and conceding 18. Valdes has played every league match and has conceded 28 goals.



    Source: http://su.pr/23Tl2Z
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    Police chase ends in multi-car crash on Hwy 29 in Napa


    Police Chase Multi Car Accident
    NAPA, Calif. (KGO) -- A police chase Friday afternoon ended in a multi-car crash on eastbound Highway 29 just north of the Napa County Airport.

    Police were chasing a pickup truck that was reportedly involved in a hit-and-run accident in Fairfield. They chased the truck for about 15 minutes until it crashed into several cars on the highway.

    The crash impacted the Friday evening commute, causing a backup while crews worked to remove the cars from Highway 29.

    There were no reports of serious injuries.


    Source: http://su.pr/2swz4J
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    Discord Remains at Vatican as Pope Benedict Departs

    Pope Retire

    VATICAN CITY — As the sun set on Rome and on his turbulent eight-year papacy, Pope Benedict XVI, a shy theologian who never seemed entirely at home in the limelight, was whisked by helicopter into retirement on Thursday.

     But while Benedict, 85, retires to a life of prayer, study, walks in the garden and piano practice, he leaves in his wake a Vatican hierarchy facing scandals and intrigue that are casting a shadow over the cardinals entrusted with electing his successor in a conclave this month.

    Even as he met with the cardinals on his final day as pope, pledging “unconditional reverence and obedience” to his successor and urging the cardinals to “work like an orchestra” harmonizing for the good of the church, the discord was apparent.

    On Thursday, the Vatican confirmed reports that it had ordered wiretaps on the phones of some Vatican officials as part of a leaks investigation. Other cardinals were increasingly outspoken about the crisis of governance during Benedict’s papacy.

    That failing is expected to be much in the cardinals’ minds as they begin meeting informally on Monday to discuss the state of the papacy and determine when to start the conclave, which could be as soon as next week. Earlier this week, Benedict changed church law to allow the cardinals to start the conclave before the traditional 15-day waiting period after the papacy is vacant.

    In his final blessing to the faithful, who gathered outside the papal summer residence in Castel Gandolfo where he will live for several months, Benedict appeared tired, and even relieved, saying that from now on “I am simply a pilgrim beginning the last leg of his pilgrimage on this earth.”

    His towering predecessor, John Paul II, wasted away with Parkinson’s disease; Benedict, whose life’s work was aimed at reconciling faith and reason, opted for a short farewell.

    “Good night, and thank you,” he said in Italian to the boisterous but small crowds at Castel Gandolfo, just over two weeks after he shocked the world on Feb. 11 by announcing his retirement, the first in the modern history of the church.

    Earlier, thousands of people stood in a hushed St. Peter’s Square, forming half-moon crowds around giant video screens showing the pope’s departure as seagulls wheeled in the waning light. Many looked up and waved as his helicopter circled the square. “Viva il Papa!” several shouted. One banner read simply “Danke!!!”

    Katie Martin, 29, an aspiring firefighter from Manhattan Beach, Calif., said she delayed her visit to Rome by a week to witness the historic event. “I love my faith,” she said. “I love my church. I have a great love for the Holy Father.”

    Like many, Ms. Martin said she was sad to see Benedict’s papacy end. “But I’m also really excited to see what’s next,” she said.

    In many ways, Benedict never seemed to fit into his red shoes. He seemed uninterested in the spectacle of power, awkward even raising his arms to greet crowds, forever disappointing photographers. On a 2009 visit to the Holy Land, he did not stop at the muddy pool in the Jordan River where Jesus is believed to have been baptized, passing by on a golf cart instead.

    His critics say that on his watch, the Vatican suffered a profound crisis of governance. On Thursday, Panorama magazine reported that the Vatican secretariat of state had ordered wiretaps on the phones of several Vatican prelates as part of an investigation into the scandal in which confidential documents were leaked to the news media and the author of a tell-all book.

    The Vatican spokesman, the Rev. Federico Lombardi, said Thursday that magistrates of the Vatican “might have authorized some wiretaps or some checks,” but nothing on a significant scale.

    Vatican watchers say the wiretapping was a shocking breach of trust and an indication of the high levels of distrust since the leaks scandal. But Father Lombardi dismissed that. The idea of “an investigation that creates an atmosphere of fear of mistrust that will now affect the conclave has no foundation in reality,” he said.

    Earlier this week, he said the pope had decided that a dossier on the leaks affair compiled by three cardinals would be shown only to the next pope.

    Although Benedict has said that he is retiring “freely and for the good of the church,” leaving its guidance to someone younger and stronger than he, the scandals have weighed on the cardinals entering the conclave. Vatican experts also say that the very notion that a pope can retire is bound to condition the voting.

    In one of his concluding acts on Thursday, Benedict addressed more than 100 cardinals who will elect his successor. He told them, “I will be close to you in prayer” as the next leader of the church is chosen. All were appointed either by him or by his predecessor, John Paul, and are thus seen as doctrinal conservatives.

    “Among you is also the future pope, whom I promise my unconditional reverence and obedience,” Benedict told the cardinals. It is the pledge that all cardinals make to a new pope, but also seemed to reflect the concern among some prelates about what it will mean to have two popes in the Vatican.

    As pope emeritus, Benedict intends to reside in Castel Gandolfo for several months and then return to the Vatican to live in an apartment in a convent whose gardens offer a perfect view of the dome of St. Peter’s Basilica.

    In his final audience on Wednesday, Benedict said that his papacy had been marked by light but also had moments of darkness, when at times, he said, the Lord “seemed to be sleeping.”

    There were moments of crisis, as in 2009 when the pope revoked the excommunication of four schismatic bishops, one of whom had denied the scope of the holocaust; and a speech in 2006, when he cited a Byzantine emperor saying that Islam brought things “evil and inhuman.”

    Benedict seemed most at ease speaking off the cuff, as he did to priests from the Diocese of Rome last month, where he offered reflections on his experience as a young theologian at the liberalizing Second Vatican Council, which introduced changes he saw as a continuation of church history, not a rupture with it.

    Vatican experts said the pope was devastated when the leader of the ultra-traditionalist Society of St. Pius X, whose excommunication he had revoked to global outrage, refused to acknowledge the teachings of Vatican II, a condition of bringing the group back into full communion.

    Speaking privately, many in the Vatican hierarchy saw Benedict as a German, with all the stereotypes of the role — reserve, discipline, stubbornness, an aversion to outpourings of emotion. Asked about his strengths, many called him a theologian, some in praise, others with barely disguised contempt, as opposed to a man of government.

    Some brimmed with respect for Benedict’s great learning. Long after his papacy has receded from the headlines, “this pope will be remembered for his magisterium,” or his teachings and writings, said Archbishop Claudio Maria Celli, president of the Pontifical Council for Social Communications.

    Daniel J. Wakin contributed reporting from Vatican City, and Alan Cowell from Paris.

    This article has been revised to reflect the following correction:

    Correction: February 28, 2013

    An earlier version of the credit for a picture with this article showing a helicopter flying over St. Peter’s Square misstated the surname of the photographer. He is Alberto Pizzoli, not Alberto Pizzolialberto.


    Source: http://su.pr/2Q4o74


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